Gemkell Group was founded by Managing Director Richard Hawes in 2004. For over two decades, we have built a reputation as a trusted leader in luxury travel retail. Today we are a $25 million USD franchise distribution company, operating 7 international brands across Guam, Saipan, and Hawaii. With a deep understanding of Asia-Pacific’s dynamic tourism landscape, we specialize in delivering luxury brands to premium retail environments.

At the core of our success is a multicultural, multilingual team of over 50 professionals, driving excellence across sales, finance, and operations.

Tan Holdings acquired an 80% stake in Gemkell Group in September 2014, positioning us at the heart of a thriving travel retail ecosystem. Tan Holdings is part of the Luen Thai Group of Companies, a leading leisure tourism group in the Western Pacific founded in 1965. As part of the S.A.I. Leisure division, we now operate alongside a diversified portfolio of luxury hotels, tour agencies, and destination services. With the strength of this partnership, Gemkell Group continues to redefine luxury retail, upholding the highest standards in customer experience and brand representation.